Skip to content

Discovering Cutting-Edge Eyewear at Soto’s Optical in Sarasota

Living in sunny Florida, a good pair of sunglasses is essential, and if you’re like us, you might be on the lookout for a fresh pair. Recently, Tyler and Judy from “Out and About Sarasota” visited Soto’s Opticals Sarasota, uncovering some exciting new trends and technologies in eyewear that you won’t want to miss!

Welcome to Soto’s Opticals Sarasota

Located at 1383 Main Street in downtown Sarasota, Soto’s Opticals is not just any optical store; it’s a hub of innovation and style. Recently awarded SRQ’s Best of the Best, Soto’s has been recognized for its outstanding service and quality products, earning gold for the best practice and platinum for the best optical store.

Ron, the owner, welcomed Tyler and Judy back for another exciting visit, and it was clear from the start that Soto’s Opticals Sarasota is at the forefront of optical technology. With a commitment to providing the best eyewear options, Ron shared the latest advancements that are sure to blow your mind!

Cutting-Edge Technology

One of the highlights of the visit was a demonstration of Soto’s Opticals Sarasota’s latest technology that tracks eye movement and head position. Using a futuristic device that follows a hummingbird, the technology captures how you move your eyes and head, allowing for the creation of custom lenses tailored to your unique vision needs. This means no more generic lens designs; instead, you get personalized lenses that enhance your vision, especially when it comes to progressive lenses.

The technology promises to eliminate the usual sway movement typically experienced with standard lenses, providing a clearer view whether you’re looking up, down, or sideways. It’s a game-changer for those who rely on progressive lenses!

Exclusive Brands and Styles

Soto’s Opticals Sarasota is proud to offer an impressive selection of eyewear brands that you won’t find anywhere else in Sarasota. From high-end names like Robert Mark and Matt Suda to the trendy Lunar and LA Eyeworks, there’s something for everyone. Ron emphasized that Matt Suda and Lunar are even recognized among the top five eyewear brands globally, according to Rob Report.

The boutique also features Swiss Flex frames, known for their durability and flexibility. These frames can be turned inside out, making them not only lightweight but also incredibly resilient. Ron highlighted that Soto’s Opticals Sarasota is the only authorized dealer for Swiss Flex in the area, making it a must-visit for anyone looking for unique eyewear.

Fashion Meets Functionality

Tyler and Judy explored a variety of styles during their visit, including sunglasses with a brown gradient lens that provides the perfect balance of sun protection while ensuring clarity for dashboard visibility when driving. With options from Robert Mark and Morgan Frederick, the selection is both diverse and stylish.

One standout feature is the ability to customize frames with company logos, making them perfect for businesses looking to promote their brand in a fashionable way.

Visit Soto’s Opticals Sarasota Today!

If you’re in the Sarasota area and in need of new eyewear, Soto’s Opticals Sarasota is the place to go. With a wide range of styles, cutting-edge technology, and personalized service, you’re guaranteed to find something that fits your needs and style.

Soto’s Opticals is open Monday through Friday from 9:30 AM to 5 PM and Saturday from 10 AM to 2 PM. You can reach them at 941-953-7888 or visit their website at sotosoptical.com to browse their stunning collection online.

Don’t miss out on the opportunity to experience the future of eyewear at Soto’s Opticals Sarasota—where style meets innovation right here in downtown Sarasota!

upcoming events

Wednesday, April 30 · 6 - 9pm

The Palmetto Marriott Resort & Spa
600 US-41 Palmetto, FL 34221

Monday, May 19 5 - 8pm

BMW of Sarasota
5151 Clark Road Sarasota, FL 34233

Feature your business!

Want to be featured on Out and About with Tyler Butler and reach a wider audience in Sarasota?

Don’t miss out on the chance to increase your visibility and attract new customers—submit your application today and join us in celebrating the vibrant local community!

proud partnership

Spaghetti Ninja is thrilled to be a proud website design sponsor for Out and About, bringing creativity and innovation to the forefront of this vibrant platform. Visit us today!